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Travel Lane County Visitor Industry Update
TrackTown T-Shirt

Welcome to TrackTown Shirts Available

The Eugene, Cascades & Coast Sports Commission wants you and your team to be prepared for the athletes, coaches, officials and fans coming for this season's amazing line up of events at Hayward Field.

Designed like your favorite concert t-shirt, this shirt displays the Welcome to TrackTown logo on the front and this season's events on the back. Your team will look amazing and our guests will feel the TrackTown love. 

ThreadBare Print House is offering shirts for $11!  


⇒ Click here beginning May 3

Order between May 3 - 15 to ensure delivery in time for the Prefontaine Classic on May 25, 2024.


⇒ This is a pre-order store so there may be some delay between placing your order and receiving your items.

⇒ Choose the local pickup option and you will be notified when your shirts are ready for pickup at the Travel Lane County office (754 Olive St, Eugene).

Let's dress the town with TrackTown! 

Kari Cycling

Join 300 Industry Supporters in Honoring Kari Westlund

Join us on May 17, 2024 at Graduate Eugene for our Visitor Industry Summit and Awards Lunch. You can register to be a Summit attendee or a lunch only attendee. Deadline to register is May 12, 2024. 

Check-in and breakfast for the half-day summit begins at 8:00 a.m.
Check-in for Visitor Industry Celebration Lunch begins at 11:30 a.m.
Thank you to our Presenting Sponsor, Turell Group, and our Industry Sponsors, Summit Bank and Mereté Hotel Management.

Register today for the Industry Summit, the Industry Celebration lunch or both! Send questions to Megan Temple at

Welcome to TrackTown vertical poster

We are TrackTown

You are TrackTown by dressing up your business with welcome information and warmly welcoming athletes, coaches, and visitors. We have Welcome to TrackTown posters, table tents, postcards and pins that you may order by emailing

Explore more about how you, your family and your friends can join the excitement by visiting

Let's champion this legacy together!

McDonald Theatre Downtown Eugene

Business Recognizing Arts Vision and Achievement 

Business Recognizing Arts Vision and Achievement (BRAVA), Eugene's ultimate celebration of arts and culture, is  happening on May 22nd, from 5:30 to 7:00 pm at the McDonald Theatre. It's going to be a night with amazing performances, uplifting speeches, and the recognition of some truly outstanding individuals and organizations. Join emcee J.C Geiger and a host of special guests, including State Representative Nancy Nathanson. Brought to you by the Arts & Business Alliance of Eugene (ABAE).

Hall of Fame logo Dellinger

Mark Your Calendar for June 2 

Watch this video and get excited for the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) 2024 Collegiate Track & Field/Cross Country Athlete Hall of Fame Induction Ceremony on Sunday, June 2, at the Hult Center for the Performing Arts.

USTFCCCA Hall of Fame coach, Olympic medalist, University of Oregon alum and Oregon native Bill Dellinger will be among this year's class of inductees. His record-setting career as a distance runner paved the path he took to becoming Steve Prefontaine's coach alongside Bill Bowerman. 

Some of the best athletes in history will be celebrated with a look back at their collegiate careers via video tributes, roundtable panel discussions and special guest appearances. The lobby will open at 4:00 p.m. with the red carpet walk beginning at 4:30 p.m.

For a complete list of this year’s inductees, visit the USTFCCCA website.

Inclusion & Diversity

Free Training Offered by Tourism Cares

Tourism Cares believes every individual has the right to explore the world, to feel the thrill of new experiences, and to engage fully in life's adventures. Their new course, Introduction to Disability Inclusion & Accessibility in Hospitality, delves into the critical topic of accessibility in the travel industry. Developed and written by Tourism Cares in collaboration with Joe Jamison from VisitAble and Kristy Durso from Incredible Memories Travel, the module explores the significance of creating inclusive environments for travelers with disabilities and provides insights into how organizations can enhance their services to cater to diverse needs. Learn about the principles of disability inclusion and accessibility, and how to contribute to a more inclusive world through thoughtful and proactive measures.

Register today and take advantage of this free training.

Member News

Very Little Theatre Rethink Certified

Congratulations to the Very Little Theatre for becoming certified through the BRING Rethink Business program. Rethink Business is an all-in-one-hub for Lane County businesses to become more sustainable.

Area Breweries Honored 

Numerous area breweries were honored during the 2024 Oregon Beer Awards, including Sunriver Brewing Company as the top brewery in the "Large" category. Check out the winners and congratulations to Sunriver Brewing and the team at the Oakway Pub! 

Cascadia Mobility Expands Bikeshare

Cascadia Mobility, operator of PeaceHealth Rides, has expanded its Eugene service area and they announced the addition of a new service area in Downtown Springfield. 100 new bikes were added to the system.

Summer Construction on Highway 126 

The Oregon Department of Transportation has several projects along Highway 126E and throughout Oregon, so be prepared for delays. The Blue River and Fish Hole Bridges project is located near milepost 40. The Linn County line to Old Highway 126 paving project involves 12-hour closures of this section of highway. The Rumble Strips project involves sections of highway throughout Oregon. Feel free to share this flyer with your team. 

Mereté Recognized 

Mereté Hotel Management made the HOTEL MANAGEMENT Magazine's Top 3rd Party Management Companies list for 2024! Congratulations to the entire team! 

River House and Old Town Inns Join Wyndham 

Hoagland Properties, Inc., a hotel owner/operator in Florence, OR, announced that its two Florence properties, River House Inn and Old Town Inn, will join the Wyndham Hotels and Resorts brand. The transition for both properties is expected to be completed by the end of June.

Live, Work & Play in Springfield

Springfield and several businesses and community partners are featured in Business View Magazine

National Travel and Tourism Week is May 19-25

National Travel and Tourism Week celebrates the industry’s critical role in powering our nation’s economy, communities and connections. Thank you for playing a role in the tourism economy here in the Eugene, Cascades & Coast region. Together we demonstrate our industry’s critical importance and this is true in every corner of our country. Travel in Lane County is a $1.4 billion industry and across the nation it represents a $2.8 trillion industry that supports nearly 15 million American jobs. Travel and tourisms fuels other important industries like manufacturing, health care and agriculture—all which depend on travel to generate business, spur innovation and support education. 

Thank you for playing your part in this vital industry! 

Events This Week graphic

Weekly Update Sent to Your Inbox

Travel Lane County has a robust events calendar, but sometimes it's hard to remember to go to and look ahead at all the amazing things happening throughout Lane County. Well, we've got you covered with our new What's Happening email. Once a week an email will drop into your inbox and it will highlight a few events taking place in the week ahead. If you want more inspiration, just click through to the full calendar. Sign up today!

Eugene, Cascades & Coast Sports Commission

The Eugene, Cascades & Coast Sports Commission assists local event organizers develop and grow their events and actively markets our region to sports planners throughout the nation. Stay abreast of Sports Commission activities by signing up for this monthly e-newsletter.

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Travel Lane County
754 Olive Street, Eugene, OR 97401

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