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Travel Lane County Visitor Industry Update

Travel Oregon Awards Two Local Accessibility Grants

Travel Oregon recently awarded $3.6 million in grants to recipients around Oregon. These funds will help agencies create incredible visitor experiences for all visitors. With a focus on accessibility and inclusivity, the selected projects range from physical improvements to ensure Americans with Disabilities Act (ADA) standards are met or exceeded to marketing and communications programs that provide opportunities to educate, inform and inspire greater awareness around inclusivity. 

Travel Lane County received $20,000 to develop marketing content with a mobility influencer(s), highlighting the accessible experiences and expanding on the accessibility work started with the hiking trails identified through a recent trail accessibility assessment project. 

Lane Arts Council received $20,000 to expand its First Friday ArtWalk visitor experience with a year round activation of the accessible Farmer’s Market Pavilion and Plaza and to support the participation of BIPOC and LGBTQIA+ artists who help attract residents and visitors to Eugene to experience local arts and culture.

Oregon Gran Fondo

Outdoor Recreation EEI Tops $1 Trillion

The Eugene, Cascades & Coast region is ideally positioned to welcome outdoor recreation enthusiasts. Whether its hiking, cycling, fishing, water sports, camping, or hunting, visitors and residents will discover a memorable experience in Lane County. A great case in point is the Oregon Gran Fondo. Recently named to the Top 10 Gran Fondos 2023 by the Gran Fondo Guide, this event attracts hundreds of cyclists for a full day of road and gravel competition each June. Congratulations Mike Ripley and Mudslinger Events!  

Outdoor experiences translate into big economic impacts. The Bureau of Economic Analysis (BEA), an agency of the U.S. Department of Commerce, released national and state economic data showcasing the incredible year the outdoor recreation economy had in 2022. These new government data show outdoor recreation generated $1.1 trillion in economic output, comprised 2.2% of U.S. GDP, and supported 5 million jobs 3.2% of all employees in the country. View state by state data to learn more.

Member News

Holiday Party Invitation
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Doctor Dune Featured

Lon Beale, aka Dr. Dune, was featured in a recent Register Guard piece. A long-time Travel Lane County member, Lon delivers great Oregon experiences to visitors and residents, so if you've never sand boarded you should make it a priority in 2024. Great work Lon! 

WVVA's Dawnielle Tehama Recognized

Travel Lane County partners with two regional destination marketing organizations - Willamette Valley Visitors Association (WVVA) and the Oregon Coast Visitors Association (OCVA). Congratulations to WVVA Executive Director Dawnielle Tehama, who received the National Tour Alliance Woman of Vision Award for 2023.

Oregon Heritage Offers Virtual Training

Register now for the free Organizational Planning without Fear & Anxiety Workshop hosted by Oregon Heritage. During this free three-hour workshop, you’ll have the opportunity to take a look at your organization’s projects, establish goals, and get a working plan down on paper with the help of skilled facilitator, Kyrie Kellet. Register here for the Virtual session on December 8 from 9 a.m. - 12 p.m.

Symphony Names Executive Director

Dave Moss has been named as Eugene Symphony’s next Executive Director. Mr. Moss was selected following a months-long, global search led by a search committee consisting of Board, staff, and orchestra members. Welcome Dave!

Graduate Names New Sales Manager

Graduate Eugene has announced the hiring of Grant Moen as their new Sales Manager. Welcome Grant! 

Mereté Promotes Colleen Arruda

Mereté Hotel Management announced the promotion of Colleen Arruda, long-time General Manager of the Residence Inn, to Area General Manager. Congratulations Colleen! 

Lodging Property Listing Deadline is December 8 

Oregon lodging properties have the opportunity to be listed in the Travel Oregon Visitor Guide and all that is required is a verification. Update your listing before the December 8, 2023 deadline or submit a new lodging listing. Contact Oregon Restaurant and Lodging Association at if you need assistance.

Destination Creation Course

Would you like to turn your business into a unique destination that customers go out of their way to visit and patronize? McKenzie River start ups, entrepreneurs, and small business owners are invited to participate free of charge in the Destination Creation Course, a nationally-recognized training program for small businesses to become can't - miss consumer destinations. The course costs are covered for businesses thanks to funding from Lane County and RAIN Catalysts. This course is an $800 value free to those who apply and are selected! The course will take place during two Saturdays in both February and March. To learn more and apply you can contact

2024 Arts Guide Deadline Approaches

The Arts & Business Alliance (ABAE) publishes a comprehensive arts guide for the greater Eugene area. Submit your information by the December 8 deadline in order to be included! 

Inclusion & Diversity

Oregon Origins Musicians

Oregon Origins Projects II: Seven Wonders

Mark your calendar for Friday, February 9 and plan to attend this FREE encore presentation of the Oregon Origins Project II: Seven Wonders at the Florence Events Center. This is a captivating exploration into the ancient roots of the state of Oregon, led by Matthew Packwood, director of the Oregon Origins Project and composer of the evening's featured composition. Join Packwood and a string quartet for a performance of Oregon Origins: Seven Wonders, a musical journey through Oregon’s wild places — from Steens Mountain to the Oregon Dunes, and many stops in between.

This presentation is presented by Travel Lane County and proudly sponsored by the City of Florence and the Oregon Coast Visitors Association. Attendees will be treated to a indigenous cultural presentation by Jesse Beers and Patricia Whereat Phillips, culture bearers of the Confederated Tribes of the Coos, Lower Umpqua, and Siuslaw Indians.

Lane County Launches Diverse Business Directory

Lane County has developed an online business directory that supports diverse businesses in Lane County. Their efforts hope to foster economic development and promote equity by providing opportunities and resources to diverse businesses and bridge the economic inequality gap by offering a better path forward for our communities. In turn, this stimulates job creation, enhances workforce skills, increases local spending power, and contributes to the overall economic vitality of our region. Their second goal is to create a sense of belonging and representation in an effort to embrace and uplift businesses owned by individuals from different backgrounds, ethnicities, genders, sexual identities, abilities, and cultures. If you own a business in Lane County and identify as part of a minority or underrepresented group, please register today and together we'll build a stronger business community for all. 

Eugene, Cascades & Coast Sports Commission

The Eugene, Cascades & Coast Sports Commission assists local event organizers develop and grow their events and actively markets our region to sports planners throughout the nation. Stay abreast of Sports Commission activities by signing up for this monthly e-newsletter.

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