Media and Tour Operators Experience Lane County
Travel Lane County's destination marketing staff teams up with Travel Oregon and Brand USA to coordinate familiarization (FAM) tours for traveling media and international tour operators. In September and October we have eight FAM tours happening here in the Eugene, Cascades & Coast region. The media FAM tours include influencers, writers from AAA Magazine, Travel + Leisure, NW Travel + Life and others that will be visiting Eugene/Springfield, Florence, McKenzie River Valley, and Cottage Grove areas.
Two of the three tour operator FAMs are in collaboration with Brand USA, our national destination marketing organization. One from Italy, an emerging market for Oregon, will spend one night on the Oregon coast at Driftwood Shores and have lunch in Eugene on their way to Crater Lake. The Netherlands FAM will visit several south Willamette Valley wineries, have dinner and spend one night in Eugene. A FAM from France will experience the beauty of the Cascades by spending the night at the Westfir Lodge. It's great to be able to host these tour operators, have them experience Oregon, and then go back to their countries and sell trips to our region. Thanks to our partners who have provided small items for the the 27 welcome bags we will share. If other partners have items to contribute to these or other promotional initiatives, please reach out to Meg Trendler, Travel Lane County's Director of Tourism Sales.